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Native iOS & Android App

An interactive and engaging mobile application to provide it’s users with home coaching and training from Jessica Ennis-Hill DBE.

Fitness & Wellbeing
12 Weeks
UX/UI Design
Native Development
Project Management
QA testing
The Challenge

The main challenge presented in this mobile application revolved around improving the onboarding of users. The client approached us with a requirement for a new landing page to increase conversion rates and improve the initial user engagement on both Android and iOS.

Our Role

Automation Squared inherited the Jennis app in 2019 with the aim of improving the existing user experience created by another third-party developer. Our strategy involved supporting the app whilst the Jennis team made the transition to building their own in-house technical team. This enabled the team to continue to drive the app and reach customers all over the world with amazing workouts from Olympian Jessica Ennis-Hill.

Our Deliverables

Our Deliverables

User Research
User Flows
UI Design
Native Development
Project Management
UAT Testing


The Journey

Upon inheriting the Jennis app, involvement from our Design & Discovery team as well as our Development team meant we could provide continuous customer support of the app whilst designing and developing a frictionless user journey. Through scaling the app we helped Jennis create larger promotions with Vitality and Santander and we have been able to build a strong working relationship to hand over the app back to the Jennis team.


User Flow

Seamless User Experience

Our Design and Discovery Team worked to understand the priorties of not only the business but the latent needs of the end-users. Our designers worked on an iterative model of constructing user flows through to designing wireframes. Our main task was to streamline the login and sign-up stage to the app to improve user onboarding and ensure user retention. We tested the designs with users at all stages to refine the usability, accessibility and to validate assumptions.  


Visual Design

From User Flows to Visuals

We started with mapping out the standard components such as the header, input field and buttons. The styling of these derived from interpreting the brands exisiting design language. Utilising the components we generated, we were able to populate the UI to form the visual design of the app. We involved the client at all stages of the design using Zeplin to encourage feedback and collaboration. Once the designs were finalised, our in-house development team set to work developing the design changes natively on both iOS and Android.

App Features

Pregnancy Programme

The app features workouts that automatically update to suit your trimester and due date. Trimester-specific pregnancy workouts – designed by expert physios to suit your changing body and growing bump. Trimester-specific pregnancy yoga and meditations.

Post Natal Programme

Video programmes that cater for users who wish to follow a post-natal series of workouts. • Stage 1 (0-8 weeks): Helping you build up your pelvic floor and core muscles after baby is born• Stage 2 (8-16 weeks): Helping you develop that core control while adding light resistance• Stage 3 (16-24 weeks):

Fitness Programme

HIIT-based Fitness Circuits that get great results in 5, 20, 26 and 29-minute sessions. Varying intensity and fitness levels for every workout.

Intuitive and easy to follow videos

Jessica Ennis-Hill will help you to get great results in short amounts of time. Pause, rewind and fast-forward workouts. Watch any time and from anywhere.

Flexible Memberships

Flexible membership and subscription packages to suit your fitness goals and requirements.

See your results

Progress through the video classes and see real results.

Available to download today!
Start your Journey.
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