Our Design & Discovery team worked closely with the client to define the product vision and objectives. Following this user stories were written that encapsulated the scope of the features for the app and translated both the goals of the business and the user into statements that allowed the design team to map out a user journey. Once the requirements were understood, the UX design team worked iteratively to build out the user flow of screens that the users would pass through in order to reach their end-goal. The flow was tested and iterated on to minimise the number of steps required in the app and to reduce the development cost for the MVP.
Once the User Flow was tested and approved, the design team got to work experimenting with the visual design language of the app. The team created mood-boards that represented the brand and used these to create variations in the design of the app. The chosen design language was presented as four "key screens" to the client which demonstrated the direction the design team was taking with the product. Following this the design system of components was created for the app which allowed the visual design of all the screens and states to be created for the application. The team involved the client at all stages using our collaboration tool "Zeplin".
The app was engineered across both iOS and Android simultaneously using the React-Native development framework and a Firebase back-end. Implementation of features such as "one-tap" sharing, to allow users to share the results of each "case" with others through social media or instant messaging services. Weekly builds enabled the client to easily interact and track progress. Following this we worked with the client to steer the entire App Store approval process from start to finish.
The app features workouts that automatically update to suit your trimester and due date. Trimester-specific pregnancy workouts – designed by expert physios to suit your changing body and growing bump. Trimester-specific pregnancy yoga and meditations.
Video programmes that cater for users who wish to follow a post-natal series of workouts. • Stage 1 (0-8 weeks): Helping you build up your pelvic floor and core muscles after baby is born• Stage 2 (8-16 weeks): Helping you develop that core control while adding light resistance• Stage 3 (16-24 weeks):
HIIT-based Fitness Circuits that get great results in 5, 20, 26 and 29-minute sessions. Varying intensity and fitness levels for every workout.
Jessica Ennis-Hill will help you to get great results in short amounts of time. Pause, rewind and fast-forward workouts. Watch any time and from anywhere.
Flexible membership and subscription packages to suit your fitness goals and requirements.
Progress through the video classes and see real results.